Working together

How to prepare for your first design project

You don't need to know exactly what you want before working with a designer. That's the designer's job. But a little preparation makes the process faster and the result much closer to what you had in mind.

The essentials

• Your business name, spelled exactly as it should appear, plus any tagline.
• What you sell, in one or two sentences.
• Who you sell to. A luxury candle brand and a kids' party business need very different looks.

Helpful extras

• 2–3 brands you like, even from a different industry. It's the fastest way to show a style.
• Colors you love or already use.
• Anything you don't want. This is just as useful as what you do want.
• Where it will be used: signage, packaging, Instagram, apparel, a website.
• Your deadline, if you have a launch date.

Be clear on what the business does and who it's for. The rest is my job.

What happens next

Once I have your details, you'll get a fixed quote and timeline. A deposit locks in your spot, then you'll see concepts and give feedback until it's right.