Journal

Straight-talking branding and design tips for small businesses and startups.

Branding basics

Logo or full branding: what does your business need first?

Why a logo alone often isn't enough, and how to decide what to invest in.

Read article Growth

5 signs your business has outgrown its brand

If your business has grown but your look hasn't, customers notice.

Read article Working together

How to prepare for your first design project

What to have ready so your project is faster and lands closer to what you imagined.